I made my first lure about 30 years ago, when I was eight years old. It
looked, well, like a lure made by an eight year old. I'd love to tell you it
caught fish, but alas, they weren't biting any time I ever tied it on to the
end of my braided line!
By the time I was 12, I was tying flies that would actually catch fish, even
if they were "less than beautiful". More than one Pennsylvania trout thought
I did a pretty good job of "matching the hatch", even if the area fly
fisherman weren't beating a path to my door.
My first "real" attempt at making a solid bodied lure was about 15 years ago.
I wanted a black Zara Spook, and couldn't find one anywhere, so I made one
myself, out of a piece of pine. I hadn't really concidered the role of
balance in creating a lure, I simply carved it out, sanded and painted it,
then screwed in the hardware I'd pirated from whatever it was I grabbed out
of my tackle box.
It worked okay, and I actually caught a few fish with it, including a five
pound largemouth that thought I'd done a pretty good job too! I was "hooked"
on making lures from then on. I made a few to give to my buddies. Then they
wanted some to give to their buddies. Then strangers started calling me
for'em. That's how I got into business. "Ronlure company" was born.
I started actively marketing one type of bait, my "Pole-terguest", in Tackle
shops all over Central Fla. All my baits were natural finish, as I felt, (and
still do) that color of a bait is far less important than knowing when,
where, and how to use a bait. But I wanted to sell lures, so I had to
"make'em pretty". I started offering painted baits.
Problem was that every bait shop owner had their own ideas as to what "the
perfect bait color" was. And they all had a different opinion! I tried to
make'em all happy. Big mistake! Coupled with the fact that I had to
distribute them myself, make them myself, package them myself, etc. I wasn't
making much money for a LOT of hard work.
Most bait shop owners had no appreciation for the fact these were handmade
lures, and just "stuck'em on the shelves" with the other lures, usually
somewhere near the bottom of the rack.
The only real exception was Miss Kitties Bait and Tackle, on Hoffner Ave. in
Orlando, Fla. I had my Ronlures in 25-35 shops, yet this one tiny shop alone
accounted for around 10% of my total sales. Interestingly, they were also the
only shop that appreciated the hand crafted quality, action, and balance of
my lures.
I made "Miss Kittie" a custom 8 jointed glass-eyed frog in appreciation,
since she had a MAJOR frog lure collection. She almost cried, she was so
happy with it. It attracted a lot of interest from Miss Kitties customers,
but as it took me about 14 hours to make it, I passed on duplicating it. It
never dawned on me that some people would have been happy to pay me what it
was worth. I guess I should have asked!
Anyway, I, for the most part, quit the business, making a few lures here and
there. Recently, I happened across Joe Yates Web page about antique lures.
Until then, I had no idea that lure collecting was so organized and
developed, let alone being this widespread and popular. I posted a message
about the lures I'd made in the past, and nice folks like Joe Yates, Henry
Chaffin, Brady Mitchell, and others responded with kind words about my past
work. So here I am, making lures again!
This time though, I'm not doing "the company thing". I'm making what I feel
like making, when I feel like making it. My only rule is that it damn well
better be able to catch fish if called into service! I'm not making Christmas
decorations! . In essence, I'm just having fun out in my shop, making
whatever pops into my head. Heck, sometimes I start making a lure before I
even know what it'll be when I'm finished! I love wood, so I like to use
exotic, rare, and expensive woods in my lures and finish them naturally. Some
woods don't instantly lend themselve to lure carving. they need to be
"coaxed" into service as a lure. I've surprised a few people by showing them
a floating lure made of Ebony, a wood so dense and heavy (and insanely
expensive!) it sinks like a stone! I have my own way of doing things, and
they work. I've never even opened a luremaking book. I do like working with
other mediums too, like metalflake, paint, real insects, even stone. You
never know what's gonna come out of my shop, but you can always bet that it
will have the proper action, and will catch fish!
Feel free to
E-MAIL MEWith questions and
orders.